The Colony Hotel

The Colony Hotel in Palm Beach is a vibrant, pink-hued landmark that has served as the center of the island’s social scene since 1947. Affectionately known as "The Pink Paradise," this boutique property captures the essence of classic Florida glamour, blending mid-century charm with a playful, contemporary spirit. Following a comprehensive "restoration-redecoration" in recent years, the hotel’s interiors feature the iconic "Living Room" lobby—adorned with custom de Gournay wallpaper—and guest rooms that celebrate the tropical elegance of Palm Beach through bold colors and whimsical textures.

As a premier boutique destination, The Colony maintains a refreshing approach to hospitality by opting out of mandatory daily resort fees. Instead of an unbundled surcharge, the hotel provides guest amenities as part of its standard nightly rate. This includes access to the pool, the fitness center, and the property’s signature beach valet service—where guests are whisked to the ocean in a custom pink golf cart, complete with chairs, umbrellas, and towels provided by the staff. By keeping the pricing model straightforward, the hotel ensures that the guest experience remains focused on the effortless leisure for which Palm Beach is famous.

The property’s evolution continues to honor its heritage while introducing sophisticated new offerings, such as its partnership with Swifty’s of New York for poolside dining and the curated "Pink Paradise" retail experiences. Its location, just steps from both the Atlantic Ocean and the high-end boutiques of Worth Avenue, makes it an ideal retreat for those who appreciate walkability and a highly personalized boutique atmosphere. At The Colony, the luxury is found in the bespoke details and the warm, high-touch service that treats every traveler like a longtime member of the Palm Beach community.